

Apr 1, 2024
Pelagic Search
Pelagic Search Visual Identity is a branding project for a retained search firm that partners with high growth companies to find exceptional talent across operations, supply chain, and commercial functions.
Brand
Search
Visual
Visual
Pelagic Search Visual Identity is a branding project for a retained search firm that partners with high growth companies to find exceptional talent across operations, supply chain, and commercial functions.
Pelagic Search’s identity reflects the firm’s mission to uncover exceptional talent beyond conventional boundaries. The design system draws on the metaphor of open waters, conveying breadth, depth, and navigability while signaling progress and direction. Through a cohesive combination of logotype, visual elements, and structural composition, the brand presents Pelagic Search as a trusted partner capable of guiding high growth organizations toward transformational hires, without the rigidity or impersonal character often associated with retained search firms.

Innovation
Innovation
Visual Language Rooted in Trust & Tactical Clarity
The visual identity leans into calm, purposeful simplicity to express Pelagic Search’s core values: trust, integrity, and transparency. This minimal yet refined approach avoids visual clutter, allowing every typographic choice, graphic motif, and spatial decision to reinforce strategic competence. By avoiding generic corporate tropes, the system establishes credibility while maintaining resonance with both private-sector executives and fast-evolving small businesses.


Exclusivity
Exclusivity
Brand Expression Inspired by the Open Sea Metaphor
The conceptual foundation of the Pelagic identity is rooted in the firm’s nautical metaphor of the open pelagic zone, representing expansive opportunity and purposeful exploration. This principle informs the entire visual system, not only the logo. Clean lines suggest horizon and movement, balanced proportions convey composure and direction, and a disciplined color and typographic palette supports clarity in communication. The result positions Pelagic Search as a brand that is both grounded in intent and oriented toward future growth.


Latest Updates
(GQ® — 02)
©2024
Latest Updates
(GQ® — 02)
©2024
FAQ
FAQ
01
How do you typically work with clients?
02
Who is BS® Suite best suited to work with?
03
What types of businesses do you usually partner with?
04
How involved do clients need to be during the process?
05
How long does a branding project typically take?
06
Do you work with existing brands or only new ones?
07
What makes your approach different?
08
What happens after the brand is delivered?
01
How do you typically work with clients?
02
Who is BS® Suite best suited to work with?
03
What types of businesses do you usually partner with?
04
How involved do clients need to be during the process?
05
How long does a branding project typically take?
06
Do you work with existing brands or only new ones?
07
What makes your approach different?
08
What happens after the brand is delivered?


Apr 1, 2024
Pelagic Search
Pelagic Search Visual Identity is a branding project for a retained search firm that partners with high growth companies to find exceptional talent across operations, supply chain, and commercial functions.
Brand
Search
Visual
Visual
Pelagic Search Visual Identity is a branding project for a retained search firm that partners with high growth companies to find exceptional talent across operations, supply chain, and commercial functions.
Pelagic Search’s identity reflects the firm’s mission to uncover exceptional talent beyond conventional boundaries. The design system draws on the metaphor of open waters, conveying breadth, depth, and navigability while signaling progress and direction. Through a cohesive combination of logotype, visual elements, and structural composition, the brand presents Pelagic Search as a trusted partner capable of guiding high growth organizations toward transformational hires, without the rigidity or impersonal character often associated with retained search firms.

Innovation
Visual Language Rooted in Trust & Tactical Clarity
The visual identity leans into calm, purposeful simplicity to express Pelagic Search’s core values: trust, integrity, and transparency. This minimal yet refined approach avoids visual clutter, allowing every typographic choice, graphic motif, and spatial decision to reinforce strategic competence. By avoiding generic corporate tropes, the system establishes credibility while maintaining resonance with both private-sector executives and fast-evolving small businesses.


Exclusivity
Brand Expression Inspired by the Open Sea Metaphor
The conceptual foundation of the Pelagic identity is rooted in the firm’s nautical metaphor of the open pelagic zone, representing expansive opportunity and purposeful exploration. This principle informs the entire visual system, not only the logo. Clean lines suggest horizon and movement, balanced proportions convey composure and direction, and a disciplined color and typographic palette supports clarity in communication. The result positions Pelagic Search as a brand that is both grounded in intent and oriented toward future growth.


Latest Updates
(GQ® — 02)
©2024
FAQ
01
How do you typically work with clients?
02
Who is BS® Suite best suited to work with?
03
What types of businesses do you usually partner with?
04
How involved do clients need to be during the process?
05
How long does a branding project typically take?
06
Do you work with existing brands or only new ones?
07
What makes your approach different?
08
What happens after the brand is delivered?


Apr 1, 2024
Pelagic Search
Pelagic Search Visual Identity is a branding project for a retained search firm that partners with high growth companies to find exceptional talent across operations, supply chain, and commercial functions.
Brand
Search
Visual
Visual
Pelagic Search Visual Identity is a branding project for a retained search firm that partners with high growth companies to find exceptional talent across operations, supply chain, and commercial functions.
Pelagic Search’s identity reflects the firm’s mission to uncover exceptional talent beyond conventional boundaries. The design system draws on the metaphor of open waters, conveying breadth, depth, and navigability while signaling progress and direction. Through a cohesive combination of logotype, visual elements, and structural composition, the brand presents Pelagic Search as a trusted partner capable of guiding high growth organizations toward transformational hires, without the rigidity or impersonal character often associated with retained search firms.

Innovation
Visual Language Rooted in Trust & Tactical Clarity
The visual identity leans into calm, purposeful simplicity to express Pelagic Search’s core values: trust, integrity, and transparency. This minimal yet refined approach avoids visual clutter, allowing every typographic choice, graphic motif, and spatial decision to reinforce strategic competence. By avoiding generic corporate tropes, the system establishes credibility while maintaining resonance with both private-sector executives and fast-evolving small businesses.


Exclusivity
Brand Expression Inspired by the Open Sea Metaphor
The conceptual foundation of the Pelagic identity is rooted in the firm’s nautical metaphor of the open pelagic zone, representing expansive opportunity and purposeful exploration. This principle informs the entire visual system, not only the logo. Clean lines suggest horizon and movement, balanced proportions convey composure and direction, and a disciplined color and typographic palette supports clarity in communication. The result positions Pelagic Search as a brand that is both grounded in intent and oriented toward future growth.


Latest Updates
©2024
FAQ
How do you typically work with clients?
Who is BS® Suite best suited to work with?
What types of businesses do you usually partner with?
How involved do clients need to be during the process?
How long does a branding project typically take?
Do you work with existing brands or only new ones?
What makes your approach different?
What happens after the brand is delivered?

